Since Demna Gvasalia took over the artistic directorship of luxury brand Balenciaga, no other label has been as hotly debated in the world of fashion. The designer’s stylistic choices have proven controversial, not only because of his deconstructed silhouettes and prominent shoulders, but also because of his oversized bags – one of which looks remarkably similar to the FRAKTA shopper sold by IKEA. The practical blue plastic bag with robust woven handles is designed to hold all those little things we pick up on a trip to one of the Swedish furniture giant’s stores. Presumably adopting the mindset of: “If Balenciaga can do it, then so can we”, streetwear label Pleasures soon followed suit, transforming the IKEA staple into a baseball cap. The company is now selling the cap – which makes no apologies for its FRAKTA-inspired origins, using the same material as the bag and even including an IKEA logo – via Chinatown Market on Instagram. But unlike the luxurious extra-large shopper tote “Arena” by Balenciaga – which is made from soft leather and comes with leather handles, a gold-stamped logo and a price tag of just around 2000 euros – we can all afford to own this unusual piece. The cap will set you back just 35 euros – if it hasn’t already sold out, that is.
The label has already posted a number of other FRAKTA-inspired creations on its Instagram account, which has encouraged the online fashion community to get creative too.
IKEA’s response? “Our robust, long-lasting IKEA FRAKTA bag priced at just 50 Euro cents is a popular product that has been available to purchase in our stores for many years. We know that our customers have found many different uses for these bags in day-to-day life. We’re flattered that others have been inspired by the design and functionality of the FRAKTA bag” – a fact that might also have something to do with the indestructible nature of the material.